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Motivations for the Demand for Religious Tourism: The Case of the Pilgrimage of the Virgin of Montserrat in Ecuador

Publicated to:Heritage (Basel). 7 (7): 3719-3733 - 2024-07-01 7(7), DOI: 10.3390/heritage7070176

Authors: Carvache-Franco M; Carvache-Franco W; Orden-Mejía M; Carvache-Franco O; Andrade-Alcivar L; Cedeño-Zavala B

Affiliations

Escuela superior politécnica agropecuaria de Manabí Manuel Félix López - Author
Escuela Superior Politecnica del Litoral Ecuador - Author
Universidad Bolivariana del Ecuador - Author
Universidad Católica de Santiago de Guayaquil - Author
Universitat Rovira i Virgili - Author
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Abstract

Religious tourism is one of the oldest forms of mobility for travel. This study aims at validating the motivational dimensions of demand in religious tourism. The present research was carried out with tourists who had attended the pilgrimage of the Virgin of Montserrat in the city of Montecristi (Ecuador), an important tourist destination that stands out for its culture and intangible heritage. This quantitative study had a sample of 298 valid questionnaires that were analyzed through exploratory and confirmatory factor analysis. The results identified five motivational dimensions: experience belief, experience religion, social exploration, escape, and shopping. The results will serve as a guide for private companies to develop products from religious tourism. Likewise, the research contributes significantly to the academic literature on religious tourism in emerging destinations.

Keywords

EcuadorMotivationsReligiousTourism

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Heritage (Basel) due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Conservation. Notably, the journal is positioned above the 90th percentile.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-06-18:

  • Scopus: 2

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-18:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 27 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

    • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

    Leadership analysis of institutional authors

    This work has been carried out with international collaboration, specifically with researchers from: Ecuador.