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Implications of destination marketing from the perspective of the perceived value of foreign tourists

Publicated to:Cogent Business & Management. 11 (1): - 2024-01-01 11(1), DOI: 10.1080/23311975.2024.2392258

Authors: Carvache-Franco M; Víquez-Paniagua AG; Carvache-Franco O; Pérez-Orozco A; Orden-Mejía M; Carvache-Franco W

Affiliations

Escuela Superior Politecnica del Litoral Ecuador - Author
Instituto Tecnológico de Costa Rica - Author
Universidad Bolivariana del Ecuador - Author
Universidad Católica de Santiago de Guayaquil - Author
Universitat Rovira i Virgili - Author
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Abstract

Perceived value is a multidimensional construct that optimizes tourists’ stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of foreign tourists. This research aimed to to a) establish the factors that influence foreign tourists’ perception of value, b) determine the factors of perceived value that predominate in a foreign tourist’s satisfaction, and (c) identify the factors of value perception that anticipate a foreign tourist’s loyalty in terms of variables such as saying positive things, recommendation, and return. This investigation was conducted in Jacó, a sustainable coastal destination located in Costa Rica. The samples were collected in situ from 257 valid questionnaires. Exploratory factor analysis and multiple regression analysis were performed to analyze the data. The results showed three dimensions regarding perceived value in coastal and marine destinations in the demand of foreign tourists: functional, emotional, social, and economic. The main factor predicting overall satisfaction is functional and emotional value. Also. the functional and emotional value is the most important predictor of loyalty in variables such as return, recommendation and saying positive things about the destination. The findings will provide sustainable management guidelines for coastal tourism destination managers and make a valuable contribution to academic literature.

Keywords

CoastalDestination marketingMarinePerceived valueSustainableTourismTourism behaviourTourism management

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Cogent Business & Management due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 136/304, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Business. Notably, the journal is positioned en el Cuartil Q2 para la agencia Scopus (SJR) en la categoría Business, Management and Accounting (Miscellaneous).

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-12:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 29.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 25 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 0.5.
  • The number of mentions on the social network X (formerly Twitter): 1 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: Costa Rica; Ecuador.